We want to be transparent with you about how we collect and use your Personal Data when you visit our website available at www.nativo.com or any other Nativo web property or service referencing this Website Privacy Policy (collectively, the “Website”).
With that in mind, this Website Privacy Policy is designed to describe:
This Website Privacy Policy does not cover Personal Data that we collect and use when you visit the websites or mobile apps of our publisher and online advertiser clients – this information can be found on our interest-based ads page.
EU-wide data protection legislation known as the “General Data Protection Regulation” or “GDPR” (a copy of which is posted here), has effect from May 25th, 2018. California data protection legislation known as the “California Consumer Privacy Act of 2018” has effect from January 1, 2020, as amended and superseded by the “California Privacy Rights Act of 2020” or “CPRA”. The Website Privacy Policy is intended to meet our duties of Transparency under the GDPR, the CPRA and all other applicable privacy laws.
We will post any modifications or changes to this Website Privacy Policy on this page.
We are Nativo, Inc. We are a Delaware company. Our address is: 222 Pacific Coast Highway, 10th Floor, El Segundo, CA 90245.
We have appointed a “Data Protection Officer”, this is a person who is responsible for overseeing and advising us in relation to our compliance with the GDPR and our compliance with this Interest Based Ads Privacy Policy. If you want to contact our Data Protection Officer directly, you can email: privacy@nativo.com.
Nativo is an advertising technology provider. Our technology facilitates campaign planning, buying, management, delivery, optimization, measurement and analytics for advertisers and agencies and enables publishers to build, upload, host, serve, render and report on campaigns delivered to their web and mobile app properties.
Opt out of Targeted Advertising
Nativo is a member in good standing of the Network Advertising Initiative (NAI) and undergoes an annual review by the NAI. You may use the NAI opt out tool, which will allow you to opt out of receiving tailored online ads from Nativo and from other NAI members.
Reset your Cookies.
You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility).
As noted above, if you clear your cookies, it will delete the Nativo Cookie and therefore the Cookie ID will no longer identify a cookie on your device. This means the next time you visit the Website (unless you actively identify yourself by logging in), we will not recognize you or your device, we will treat you as an entirely new user we have never seen before, and we will set the Nativo Cookie (together with a new Cookie ID) again.
If you are located in the European Economic Area, the United Kingdom or Switzerland, you have the following additional rights:
Erasure.
In addition to the opt-out rights described above, you may have the right to request that we erase Personal Data we hold about you in certain situations. You can exercise these rights by contacting our Data Protection Officer at privacy@nativo.com or by clicking here. If you do not have an account with us, we won’t have a way to identify your data by name in our systems, so, in such case, we may need to request certain information from you (such as the applicable Cookie ID from your system) to complete this request.
When we receive any request to erase your Personal Data, we will try to comply with it as soon as reasonably practicable and (in any event) within one month.
Access.
In certain situations, you may have the right to request access to the Personal Data associated with your account and/or your current Cookie ID. You can exercise this right by contacting our Data Protection Officer at privacy@nativo.com or by clicking here. If you don’t have any account with us, we don’t have a way to identify your data by name in our systems, so, in such case, we may need to request certain information from you (such as the applicable Cookie ID and Mobile Advertising IDs from your systems) to complete this request.
When we receive a request, pursuant to the previous paragraph, to provide you with the Personal Data associated with your account and/or current Cookie ID, we will try to comply with it as soon as reasonably practicable and (in any event) within one month.
Correction and amendment.
If you have any account with us, you can correct your account information directly through your account, or by contacting your account manager at Nativo. However, if you believe we hold information about you that that you are unable to correct or amend through your account, we recommend you contact our Data Protection Officer at: privacy@nativo.com or by clicking here.
Right to object.
You have a right to object to our use of your Personal Data in certain situations. If you want to exercise this right at any time, the quickest and easiest way to do so is by ‘opting out’ following the steps described here.
You can also request that we ‘erase’ your Personal Data by following the steps outlined here.
You can also request that we stop sending marketing communications to your email address by using the unsubscribe link in our marketing emails or by contacting privacy@nativo.com.
Complaints.
If you would like to make a complaint regarding this Website Privacy Policy or our practices in relation to your Personal Data, please contact our Data Protection Officer at privacy@nativo.com.
We will reply to your complaint as soon as we can and in any event, within forty-five (45) days.
If you feel that your complaint has not been adequately resolved, please note that the GDPR gives you the right to contact your local data protection supervisory authority, which for the UK, is the Information Commissioner’s Office.
For EEA residents: Please contact our EU Representative at eurep@nativo.com.
Alternatively, they can be reached by post or phone:
The DPO Centre
Alexandra House
3 Ballsbridge Park
Dublin
D04C 7H2
(+353 1 631 9460)
Effective January 1, 2020, if you are a resident of the State of California (as defined in Section 17014 of Title 18 of the California Code of Regulations), then you have the below additional rights under the California Consumer Protection Act (CCPA), as amended by the California Consumer Privacy Rights Act of 2020 (CPRA), effective January 1, 2023. Any terms defined in the CPRA have the same meaning when used in this Section. In addition, depending on where you reside, you may have certain data protection rights under laws applicable to you and such state. Those rights may include the following rights.
Deletion. You have the right to request the deletion of your personal information that we have collected and retained, subject to certain exceptions.
Disclosure. You have the right to request, no more than twice in a 12-month period, disclosure of the personal information about you that we collect, use, disclose and sell during the preceding year, which shall include as follows:
Correction. If the personal information we hold about you is inaccurate or incomplete, you are entitled to have it corrected or completed.
Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights.
Opt out. We do not consider that our disclosure of personal information we collect to third parties constitutes a “Sale” of personal information under the CPRA. Rather, in the course of providing our services, we disclose personal information for business purposes. To opt out of the use of your personal information for targeted advertising purposes, please refer to the “What Your Rights Are” Section of this policy.
Effective January 1, 2020, if you wish to contact us to submit a request, please feel free to contact us by email at privacy@nativo.com, or by clicking here. Your request must: (a) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (b) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
You may appeal the denial of a request by emailing us at privacy@nativo.com.
For purposes of exercising your rights above, please refer to the “What Personal Data we Collect”, “How we Use Your Personal Data and Why” and “Who We Share Your Personal Data With” sections of this policy, which discloses the categories of personal information we have collected about consumers in the previous 12 months and the business purposes for which we use and disclose the information we collect.
For clarity, under CPRA personal information does not include de-identified or aggregated consumer information.
California Consumer Request Metrics. The below California consumer request metric report is from the calendar year of 2023.
Requests to Delete
Requests to Correct
Requests to Know
Requests to Opt-Out of Sale/Sharing
Requests to Limit
The mean number of days within which the business responded to requests to delete, requests to correct, requests to know, requests to opt-out of sale/sharing, and requests to limit. - Average of 1 day.
All the Personal Data we collect from you is outlined in the table below.
“Personal Data” refers to information about you that may be considered “personal data” or “personal information” under GDPR, CPRA or other applicable privacy or data protection laws.
As further detailed below, the personal information we collect may include: (A) identifiers, such as your real name, email address, account name or other similar identifiers that you provide as part of your Account Information; (B) Commercial information, such as the Nativo products or services you have purchased or considered; and (C) Internet or other electronic network activity information, such as information regarding your interaction with Nativo’s products, websites and advertisements.
If you use Nativo’s Nativo IQ product, Nativo uses YouTube API Services to provide such services to you. The Google Privacy Policy can be found at: http://google.com/policies/privacy. In addition to Nativo’s standard procedures for deleting stored data, users can revoke the Nativo IQ product’s access to data obtained via the YouTube API Services by visiting the Google security settings page at https://security.google.com/settings/security/permissions.
We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.
We limit access to your Personal Data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality.
We have put in place procedures to deal with any actual or suspected Personal Data breach. In the event of any such breach, we have systems in place to work with applicable regulators. In addition, in certain circumstances (e.g., where we are legally required to do so) we may notify you of this breach.
We will only retain your Personal Data for so long as we reasonably require it to use it for the purposes set out above, unless a longer retention period is required by law (for example for regulatory purposes).
The table below shows our standard retention practices:
Our websites, products and services are not intended for use by children under the age of 16.
Nativo, Inc.
